CHILLEPIX

Chillepix was a newly formed photography business that reached out to Sweetgum in need of a logo that could also serve as a watermark and business cards. We created a striking black and white logo from the perspective of a photographer looking from a camera body out through the lens and seeing the back of the aperture blades. This logo easily and quickly imparts what service Chillepix offers and symbolizes the company’s focus on its clients. It also can be effortlessly manipulated into a watermark of various colors and/or transparencies and was the inspiration for the square business card.